Marketing on social media is pretty much a given for businesses and organizations now. Whether it’s free or with paid ads, social media platforms give you access to huge audiences that you can build and grow yourself.
Of course, technically there’s no “free” option. Someone’s time has to be used to post on social platforms, but even a low time investment approach can work wonders if done properly.
Social media marketing won’t work for everyone, and no one should see it as an easy, low effort way to make money. The best strategies take planning and tie into a company’s overall strategy. Different approaches work for different businesses, but we’ll come to that.
The main thing is that there is potential in social media marketing for most companies, but it’s a rarely a simple matter of sending out a few tweets and waiting for the cash to roll in.